PRESSTIME
January 2009: Trends to Watch in 2009
PRESSTIME looks at the key trends driving changes in the industry. Read quick updates on business challenges that should be on everyone’s radar: consolidating operations; rethinking and redesigning the core product; realigning staff; tapping into social media; reducing your carbon footprint; and finding opportunities in e-reader technology. Read more in
PRESSTIME.
Future Business Models
While the industry faces perhaps the toughest financial environment in its history, long-term prospects are optimistic.
Learn more about how strategic and operational changes can expand the franchise.
Community
Ring in the New Year with a
Community Profile and Free Coffee!
The first 100 NAA Members to populate their profile between January 5 and January 16 will receive a $10 Starbucks Gift Card. Visit the
Starbucks Promotion page for more information, and for guidelines to get started!
New to the Community?Check out our
help page, with links to our
FAQs, a
video tutorial, and more!
Follow us on Twitter!
Get updates on the latest blog content, as well as news from NAA staff traveling to conferences and events.
Find out how.
NAA
NAA Launches mediaXchange Conference®
This new event fully integrates the former Marketing Conference and NEXPO® to create a groundbreaking experience for the newspaper industry. All sessions are designed to offer proven results to increase revenue grow audience and reduce costs!
Speakers now confirmed!Tony Hsieh, CEO of online shoe store
Zappos.com, and Lee Abrams, SVP/Chief Innovation Officer, Tribune Company are set to give the opening and closing speeches.
Click here for more featured speakers.
Want to find out more?Check out the
Press Release or visit the
mediaXchange site.
Ads
"The Tale of Despereaux" Newspaper Literacy Ads
"Don't Eat It ... Read It!"
NAA has partnered with Universal Pictures to offer free filler ads promoting newspaper literacy endorsed by the lead character of the film "The Tale of Despereaux."
Get Yours TodayTo
download the ads, you'll need to simply provide some information about your newspaper. Then, simply insert your newspaper's logo on in the blank spaces and run as filler, or give them to local schools in poster form!
Case Study
Operational Excellence in Online Audience Development
Tyler Morning Telegraph
This Texas paper has dramatically ramped up its Web publishing efforts in the past two years. Through a variety of online initiatives, the paper’s Web site, tylerpaper.com, has nearly quadrupled its monthly page views and more than quadrupled its online revenue.
Find out more Learn how the newspaper accomplished these in this
case study.